Consulting Services
Aligning Marketing to Growth Objectives
Optimizing Your MarTech Stack
The marketing technology stack now includes over 10,000 unique solutions. Selecting, managing, and leveraging the 'best-fit' platforms for your business and your customer needs is an ongoing challenge. I can guide you through a selection process, and optimize your existing solutions with:
- Platforms Assessments and Emerging Tech Trends (AI)
- Requirements Analysis and Vendor Selection
- Integration and Automation Options
- CRM / Marketing Automation Enablement
- Email Marketing and Segmentation
- Web Strategy and Content Management Systems (CMS)
Marketing Operations and Strategy
Although marketing technology is one of my specializations, I am a marketer first, technologist second.
I can help you & your organization with the following:
- Customer Journey Mapping
- Campaign and Process Alignment
- Account-Based Marketing (ABM)
- Marketing & Sales Alignment (RevOps)
- Governance and Change Management
- Data Management and Augmentation
